The initial request was to design the
interface for the new website of Livedataset by Krescendo Ltd, a
Data Management System service for Fintech companies.
Alongside with this request the client asked for design of diagrams and illustrations.
All the initial targets were achieved and the final result was that of an informative website with a consistent interface and illustrative diagrams and schemes.
The final image was so effective that it also became
the reference in any other company communications, thus becoming a real branding project for the Livedataset product.
Livedataset data management editing and validation solutions, normally sold to big fintech companies,
was previously promoted using custom-tailored communications designed on the specific Company.
The aim of this redesign is to promote and inform about Livedataset to a wider range of companies, proposing a flexible sizing of the service scalable and effective for companies of any size, not only the big ones.
The tone of the communication, therefore, should have need to be more focused on clear USP and less technical at a glance with a trendy and friendly interface. Further in-depth data should have been provided in product sheets.
architecture of the website should have been redesigned from the scratch
splitting it into various pages with descriptions of the diverse applications of
and one specific regarding
The hope was to achieve consistent parameters of visual communication useful to work as a branding.
The targets were set on the initial briefing
from leadership, the marketing team and the dev team.
I had to account for every indication from the team and continual feedback from leadership while elaborating studies and wireframes that conducted to proposals then usability tests.
We did remote testing which helped to make sure we were solving actual problems for customers. Whether it was a wireframe, screen prototype or a simple paper card-sort, these almost daily sessions helped us to validate, test ideas and iterate quickly.
This was definitely a recursive Lean iteration process based on short term sprints and user validations.
The whole iteration process consisted of Think and solve – Build and design – Launch and test – Measure and learn.
Working together on a shared building tool as Divi for Wordpress allowed us to concentrate in one istance three phases: prototyping, developing and testing.
I used Adobe Illustrator for contents such as images, diagrams, etc, for sketching the website architecture and for wireframing.
We set up a lo-fi clickable prototype using Invision to help aid the team conversations and also provide usability insights.
The result was a clean friendly interface with a flat and light look.
The contents are segmented in strong and short sentences always supported by didascalic images introducing key concepts.
To avoid a hypnotic sequence effect the images are animated with a side enter effect.
According to the request of the marketing team, I paid great attention to the responsiveness of the website, recalibrating typography sizing and image weight values for every kind of screen.
Alongside the finished interface designs, I produced
a sketch file documenting all elements to keep
the designs as consistent and re-usable as possible.
This was an important tool for the development team to use and build an understanding for.
The Lockdown was a big challenge but, using the right tools a collaborative platform and an Agile protocol, completely remote working is possible and can lead to extremely productive results.