Product designer · AI-first

MARCO
DE LUCA

Hi, I'm Marco. I design complex, technical products people understand at a glance.

Product designer based in London, open to Paris — two decades of visual craft turned on data-heavy products, design systems, and prototypes that end in running code.

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Selected work

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About

I'm a product designer with a designer's eye trained over more than 20 years in visual and graphic design. For the last decade I've focused that craft on complex, technical and data-heavy products — field-logistics platforms, fintech data tools, and national-scale design systems.

My M-shaped profile pairs deep skills in UX/UI and visual design with a broad bar of competencies — so I can carry a product from research and information architecture all the way to brand and the last interface detail, speaking the language of researchers, engineers and marketers alike.

I'm genuinely AI-first: I run a Figma-to-working-app pipeline with Claude and Claude Code — framing problems, drafting PRDs, and turning Figma screens into functional, testable prototypes before a sprint starts. I also build and ship in the browser (Three.js, GSAP, Cloudflare Workers), so design, for me, ends in running code — not a handoff.

Let's make something
worth looking at.

marco@dlassociatesdesign.com