marco de luca gaetani

DAR EL MAMOUN RESORT
MARRAKECH


In 2007 Vinci Immobilier Paris started an international contest for a big branding and advertising project about the launch of a new extra luxury resort complex to build in Marrakech and based on the typical Rihads structure.
The contest was extended to a selected number of studios and agencies around Europe.
I had the opportunity to get in as an outsider thanks to a friend working in the luxury hotels market. Soon I built a staff with copywriters, arts, and web developers to work togheter for a proposal.
Unespectedly our work was selected with only another one!
Then the project stopped and nothing more happens. We received anyway an adequate reward for the partecipation.

Role
Branding, Corporate, Advertising, Web design.

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Marco De Luca Gaetani