In 2007 Vinci Immobilier Paris started an international contest for a big branding and advertising project about the launch of a new extra luxury resort complex to build in Marrakech and based on the typical Rihads structure.
The contest was extended to a selected number of studios and agencies around Europe.
I had the opportunity to get in as an outsider thanks to a friend working in the luxury hotels market. Soon I built a staff with copywriters, arts, and web developers to work togheter for a proposal.
Unespectedly our work was selected with only another one!
Then the project stopped and nothing more happens. We received anyway an adequate reward for the partecipation.
Art Direction/Senior Graphic Designer.